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Ways to spend the ice bucket challenge donations

The ALS ice bucket challenge has raked in buckets and buckets of donations. 

In just one month the ice bucket challenge generated $100-million.
As of Friday, the ALS association says donations are up an astonishing 3,504-percent from the same time period last year.

There's a worry that dunkers expectations might by disappointed, because even with all this money, a cure for ALS is still a long way off.
 
"Progress against these really tough issues takes patience and it takes time," Phil Buchanan, President of the Center for Effective Philanthropy, said. "We're not going to see results overnight. and nobody should expect that."

Phil Buchanan is president of the center for effective philanthropy.
whether it's an earthquake in Haiti, or an attack on the homeland.

Buchanan says donors often want to see quick results and they want to know where their money is going right away.
"There would be a temptation to give it all away quickly," Buchanan said.  "But it might be wiser to be more deliberate. See what shows evidence of success and then and only then fund that in a bigger way.  I think that donors may just have an expectation that it's simpler than it is." 

The ALS Association doesn't have a breakdown yet of how all the ice bucket money will be allocated.  It acknowledged the spending pressures directly in a statement this week saying, "this is isn't a matter of spending these dollars quickly.  It's a matter of investing these dollars prudently to achieve maximum impact in our quest to help people living with the disease and those yet to be diagnosed."