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A new procedure shows how you can "freeze the fat" away

Brittan Collett is in great shape, she's a runner.
"You can work out so much and you can work that one area, but you have have a hard time really getting it to the way you want it to look," she says.
Collett's in for her fifth treatment of "Coolsculpting."
    "It is cold but then you go numb and you no longer feel it.  Five to ten minutes in you don't feel anything at all."
Dermatologist Kevin Welch has a Coolsculpting device.
Developed by a laser physicist from Harvard...It doesn't use a laser or radio frequency...Just a steady application of 37 degree water. 
"Turns out that cold selectively destroys fat cells without harming the surrounding tissue."
    The fat cells are permanently ruptured.
"The contents of the fat cell are extruded, the fat in that fat cell comes out.  It drains through the lympathic channels and there is just metabolized in the body."
     The procedure is non-invasive...Collett says after her previous sessions, she just had a little swelling and mild tingling that lasted for a few days.
    "I'm on my lunch break right now, so I'll be able to go back to work."
    Welch says with each treatment -- patients see about a 20 per cent reduction in fat.. It works best on the abdomen, love handle area and the back. He doesn't recommend it for upper arms or thighs. 
    "There are still some fat cells left behind, so if you maintain your weight, those fat cells are gone forever and the result is permanent.  If you gain weight, the fat cells left in that area, you could add fat in that area."
    Welch says he treats body builders and folks who are moderately overweight. Coolsculpting is not for very obese people.
He says people have tried Coolsculpting at home, but the cold must be controlled and reproducible.
"If you go too shallow, no results.  Go too deep, you could damage internal structures, so you really have to be precise."
Welch says you can have three to four treatments on the same region...That would remove 40-50 percent of the fat cells.   
Small areas cost 600 dollars,  larger ones,  1,200 bucks.
    "Very cost effective for people who have little areas they want to treat, but don't want to go under the knife."