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Annual polar bear plunge rings in New Year

Kicking off the New Year with a chilly dip.

"It's just a great way to hang out and do something crazy and fun together."

Hundreds rushed into Gulf water in front of the Florabama in Perdido Key today. It's a New Year's tradition just for fun and to get the blood moving--- but this year plungers lucked out.

Air temperatures were around 60 degrees, so at least until they hit the breath-takingly cool water it wasn't quite polar bear conditions.