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Online prices change thoughout the day

Did you know that prices of items on Amazon change throughout each day?

Actually, a new report shows prices on the shopping site change more than 2 million times each day. So how can you get the best deal? ABC's Aditi Roy has some tips.

With just days to go before those gifts are wrapped and under the tree many of us are still hunting for the best online deals but blink and you might miss them.

New analysis from the firm Profitero shows that changes prices an eye-popping 2.5 million times a day. Walmart and Best Buy changed prices more than 50,000 times during the month of November.

We tried the tracking app Keepa and found this Bulova watch was $750 at 5:58 pm Friday on Amazon.  Just two minutes later, the price plummeted to $510 dollars and eight hours later, it was down to $418 dollars.

And the price of this jacket dropped 75 percent in just five minutes from $65 to $16.99.

Some experts say the best time to buy is the middle of the night. But apps like, and can also help you nab a low price.

For instance, I found this Samsung Galaxy Notebook earlier in the week it was nearly $800 now it's down to $162.  I've also set up a price tracker to alert me in case the price drops even further.

Another tip, cancel that online order right before you place it.

So the bottom line while you're filling up that online shopping cart, take a few minutes to download one of those pricing apps to your smart phone. It can save you a lot of guesswork, and money.