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Ads coming to your facebook newsfeed

Your Facebook Newsfeed might soon start to include some new moving ads. Facebook announced today that it would begin rolling out video advertisements in mobile and desktop Newsfeeds.

The company has been testing moving ads for the past few months, but this week it will begin auto-playing video ads -- specifically a trailer for the movie "Divergent" -- to more users

"Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time -- with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in the Newsfeed," Facebook announced Tuesday.

The ads, Facebook explains, will play on their own without sound. When you tap or click them, they can be played at full screen with sound. If you don't want to view the videos, you can swipe past them.

Facebook began introducing auto-playing videos within its mobile apps a few weeks ago. The videos won't eat into your data plans. Instead, Facebook downloads them in advance when a device is connected to Wi-FI.

The move comes as Facebook continues to look at ways to improve the advertising experience for businesses and users on the social network. Facebook has introduced tools that allow users to explain why they like or dislike an ad. Additionally, the company has been working to create higher-quality ads.

Instagram, which is owned by Facebook, also recently began incorporating photo advertisements into users' photo feeds.