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A new California store is putting "man" back in "manicure"
A Calilfornia store is changing the way people think of "mancaves".
It's a new place where men can get pampering, but will guys be rushing in to have their cutilcles clipped?
Today, this Los Angeles store puts a new twist on the mancave; punching bags, car parts on the wall, big leather chairs, testosterone central for sure complete with mani-pedis?!
Customer Travis Culver says, "With the beer, the nice tv and the headphones and these huge king chairs, it's a definitely a great place to relax for guys, I think."
The store "Hammer and Nails" will officially open its doors today, catering to the modern guy looking to put the "man" back in "manicure."
"The salon is obviously made for guys. I feel a lot more, not only at home here, but a lot more comfortable," says Culver.
That's right. these days, more and more fellas are retreating to caves of a much more plush and pampering, excuse me, man-pering nature.
Michael Elliot, CEO of Hammer and Nails says, "the same ball players that used to wear jeans and sneaks to the games are now stylish and well groomed. I think it's becoming more and more acceptable for a guy to be more well groomed."
This new brand of macho is a growing trend that also stretches here to New York, where I got a taste of the action, reluctance eventually giving way to relaxation.
Eric Tremlay says, "You know you've got girls doing your nails, drinking beer on Friday, I mean I think it's uh, I think it's a pretty much a no brainer."
This was far from my typical Friday night, but after a few cold ones and some friendly chatter.