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Escambia County Mullet Toss

ESCAMBIA COUNTY   --  The lowly mullet pumped more than ten million dollars into Escambia County over one weekend.

Around 35,000 people came out to the the Interstate Mullet Toss at the Flora-Bama in April.

Visit Pensacola hired a research firm to analyze all that business.
They found that 46-percent of attendees came to Pensacola primarily for the mullet toss...
  
Those visitors rented motel rooms and condos, dined out, and visited other attractions while they were here.

The same kind of research will also be done for the Frank Brown International Song Writers Festival and the Pelican Drop.