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Apple now the most valuable brand
After more than a decade Coca-Cola has been bumped from it's spot as number one most valuable brand by Apple.
That's according to a report from the Consulting Firm Interbrand, which pegs the tech giant's value at 98.3 billion dollars -- up 28 % from last year's report.
Google rose to the number two spot.
Coca-cola dropped to number three.
With IBM and Microsoft rounding out the top five.