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Top alcohol brands target underage with ads

Updated: Wednesday, July 9 2014, 06:42 AM CDT
The legal drinking age is 21 but ads for alcohol are reaching people of all ages.

Researchers from John Hopkins suggest top alcohol brands use ads to target underage consumers.

In the survey data, about 70 percent of ads in magazines influenced those under 21 more than any other age group.

Popular brand ads were nine times more likely to appeal to young men and five times as likely to appeal to women.
Top alcohol brands target underage with ads


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